Monday, February 26, 2007

Surprisingly Satisfied

Today I picked up Snicker's bar for my post lunch snack. It was one of those variant or limited edition Snickers with Almonds. Ok fine. No big deal. Peanuts. Almonds. I like both and it's covered in chocolaty-nougat goodness, so I am eatin' it!

However the wrapper ad gave me pause. Big blue letters proclaimed that the candy bar was "Now More Satisfying!". What the hell? More satisfying than what? Any other regular Snickers bar? Even the ginormus $1.50 size? How do you test for more than normal satisfaction? Are monkeys involved? How damn much satisfaction can you get from a candy bar? How much should you get? What does it say about a man who seeks out Almond Snickers for More Satisfaction?

All of the analytics were frying my brain cells, so I just decided to take a bite and find out.

Good. Damn Good. I ate the whole thing. And at the end of it all, much to may chagrin, I was Satisfied.

Damn. I wish I knew if they used monkeys.